Mast Joins the Equity Release Council

09 July 2025, LONDON, UK: The Equity Release Council (the Council) is delighted to welcome loan origination platform, Mast, as its newest member. 

Mast is a cloud-native, fully configurable loan origination platform designed to save lenders time and resources, while helping borrowers to receive offers more quickly. Mast boasts a wide selection of features to support lenders and brokers alike, from a built-in policy engine to dynamic application forms that provide real-time feedback to users when populating information. 

The recent independent Fairer Finance report estimates that over half of UK households (51%) are expected to require housing wealth to support their spending needs in later life. If the correct regulatory, as well as social and technological, structures are put in place to support this, this would see an estimated £23 billion (in today’s money) unlocked from property wealth each year by 2040.

Mast has joined the Council as the latest technology member to support this market growth through their partnerships with later life lenders and their commitment to expanding innovation in the industry. The platform is proud to support the Council’s mission to promote high standards, informed consumer choice, and build industry collaboration with later life lenders

Jim Boyd, CEO of the Equity Release Council, said: “We welcome Mast to the Council as our newest technology member. While customers are unlikely to be aware of the hard work that advisers, providers and technology companies do behind the scenes to make the lending process as smooth and seamless as possible, they benefit from the results.  We are therefore pleased that Mast can join the Council to add their expertise in driving the market forward and upholding high standards in this important sector.”

Joy Joseph Absiaab, CEO of Mast, said: “At Mast, we're transforming the lending industry with a platform designed to make lending simpler, smoother, and faster. As one of the few self-service platforms on the market, we are committed to helping lenders deliver favourable outcomes to both customers and advisers by operating more efficiently. We look forward to collaborating with the Council and its members to explore how our digital infrastructure can support best lending and growth across the entire equity release journey.”
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About Mast:

Mast is transforming the lending industry with a platform designed to make lending simpler, smoother, and faster. Its fully configurable, cloud native loan origination platform accelerates the entire process, saving lenders time and costs, while helping borrowers to receive offers more quickly. 

As one of the few self-service platforms on the market, Mast helps lenders operate more efficiently, adapt to changing market conditions, and focus on delivering top tier service. Mast also provides greater clarity and certainty for borrowers, by partnering with lenders and enabling them to make better and faster decisions, removing stress from the process. USPs include:

1. A Unified, Modular, Scalable Infrastructure: Mast is built on a single source code instance, meaning it can innovate at scale quickly and onboard lenders faster through onboarding configuration, saving costs and time.
2. Speed of Implementation: Mast delivers implementations in a fraction of the time competitors take, giving lenders access to transformative technology ~8X faster.
3. Flexibility and Customisation: Lenders can tailor workflows, automate processes, and adapt the platform to new products and regulations, providing the bespoke elements they need.
4. Proven Results:Mast’s platform delivers tangible improvements, including a 28% increase in underwriting speed, a 22% conversion increase from DIP to completion for mortgages
5. A Partner to Lenders:Mast treats clients as partners, embedding itself into their operations and championing their success. 

For more details, contact press@usemast.com.

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About the Equity Release Council: 

The Council is the representative trade body for the UK equity release market. Plans that meet the Council’s standards come with six product safeguards: no negative equity guarantee; fixed or capped rates for life; secure tenure for life; the right to port; the right to make overpayments and no early repayment charge if you move into care provided a medical certificate is provided. In the UK, these safeguards are underpinned by mandatory independent legal advice, which ensures the customer understands the risks and implications of the plan.

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About the product: 

Equity release allows older people to access the wealth in their homes, without necessarily having to sell or move. Lifetime mortgages make up more than 99% of the market. They enable people to borrow against their homes without making repayments unless they choose to. The loan and interest, or part thereof, is paid when the customer dies or goes into long term care. Since 1991, more than 950,000 homeowners have accessed £50bn of property wealth via Council members to support their finances.

More information: Visit www.equityreleasecouncil.com; call Lee Blackwell, Director of Communications and Marketing at the Equity Release Council on 07950798072; email Lee.Blackwell@equityreleasecouncil.com 

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Thumbnail photo by Marten Bjork on Unsplash.