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Author: Joy Joseph Abisaab, Co-Founder & CEO
Building enterprise software from scratch is tough, but at Mast, we’ve cracked the code. Our high-performance culture thrives despite being lean, and having complex customers and long sales cycles. We’ve shown that with the right focus and team, you can break through the toughest of barriers.
Proving Product-Market Fit (PMF) when running lean forces sharp focus. For us, it meant cutting back to essentials and solving real customer problems, fast. Our clients are large financial institutions, and they expect scale and reliability from day one. We delivered by zoning in on what truly mattered—no distractions, just results. This laser focus on value is how we’ve outpaced much bigger competitors and set ourselves apart. Any startup can win if they focus on delivering impact, not just ticking boxes.
World-class talent is the foundation of everything we do. In a lean setup, every person has to be exceptional. At Mast, we’ve made it our mission to hire top-tier people who not only execute but push the limits. World-class players don’t just do the job; they bring new ideas, solve problems quicker, and take ownership. In a small team, this kind of talent and a “can do” attitude makes all the difference. It multiplies your impact, giving you a competitive edge no matter your size. Without them, scaling at speed would be impossible.
Selling to large, complex institutions isn’t just about product—it’s about partnership. Our customers are highly regulated, process-heavy, and often come with multiple layers of decision-makers. We know that to win with them, we need to be more than just a vendor. We’ve embedded ourselves in their operations, aligning our success with theirs. We speak their language, understand their regulatory headaches, and deliver solutions that go beyond expectations. This deep integration makes us not just a supplier but a long-term ally. It’s how we’ve secured enterprise-level clients who trust us with their most critical operations.
Long sales cycles demand resilience. In our space, deals don’t close overnight or over days, but that’s where our culture comes in. We celebrate the small wins, stay focused on the bigger picture, and never lose sight of our goals. By keeping a constant line of communication with partners and consistently adding value along the way, we ensure the process never stagnates. This ability to maintain momentum, even when the path is slow, is what sets us apart in a market where patience is as important as speed.
At Mast, we’ve built a culture of focus, top talent, and persistence that has taken us from zero to enterprise very quickly. We’ve done more than just survive in tough conditions - we've innovated, grown and delivered value to our partners. With a team of the best minds, a clear vision, and the grit to push through long cycles, we’ve built a business that’s not only challenging our market but redefining it. This is just the beginning.
